Why clinic marketing is different
Clinics are trust-decision businesses. Patients take longer than any other industry to commit. Rather than direct-response ads, the structure that works is: be discoverable in search → build trust through reviews, info, and authority content → convert inquiry.
Metrotown is Burnaby's core commercial area, with both Korean and multi-ethnic patient flow. Without multilingual SEO, you only capture English-speaking patients — half the market.
What we do
- Multilingual website — English + Korean + Chinese pages. Procedure descriptions, FAQ, doctor profiles.
- Doctor and facility photography — Doctor headshots, exam rooms, equipment, interior. Visual trust.
- Google Business Profile — Categories, hours, services list, call/booking buttons. 30+ photos.
- Trust content — 10-15 procedure pages, 30 patient FAQs, doctor columns (1-2/month).
- Review strategy — Post-treatment Google review prompts. Replies in patient language.
Real reference case — Richmond multilingual dental
Full breakdown on the case studies page (case 03).
- 5-month result — New monthly inquiries 14→36 (2.6×), GBP impressions +340%, "Richmond dentist" first page, Chinese/Korean patient share 22%→41%.
Frequently asked questions
Aren't medical ads heavily regulated?
BC medical advertising regulations apply, but SEO, Google Ads, and content marketing are all allowed when compliant. We avoid prohibited claims (e.g., guaranteed treatment outcomes) and focus on information-led approach.
Do you work with solo practices?
Yes. Solo doctor + 1-2 staff clinics are our most common client.
Do you handle Korean patient communication?
We handle marketing; the clinic handles direct patient interaction. We do build operational tools (auto-reply, intake forms, FAQ response templates).
Are clinic specialties different in approach?
Yes. Dental / oriental medicine / family practice each have distinct patient search patterns and decision flows. Specialty-tailored strategy.