Three real campaigns BYTHECLOUD ENT ran with Vancouver / Metro Vancouver businesses. Client names anonymized for NDA, but industry, starting state, scope, and measured results are unchanged.
Case 01 — Korean Restaurant Group (Coquitlam)
Restaurant · 6-month campaign
Starting state
Three Korean restaurant locations near Coquitlam Koreatown. Instagram following ~4,000, but actual store visits and reservations had plateaued. Almost no first-page Google ranking for "Coquitlam Korean food" or related terms. Google Business Profile listed phone-camera photos and outdated menu information.
Diagnosis
The restaurant itself was solid. The problem was online discoverability didn't exist as a structure. Everything depended on Instagram. Google didn't know they existed. Menu photos were customer phone snaps, no visual coherence.
Scope
- Visuals — Menu photography across all 3 locations (40+ dishes), interior atmosphere shots, staff and lifestyle frames. All shot with one consistent tone designed for GBP / Instagram / printed menu / delivery apps.
- Google Business Profile — Categories cleaned up, full menus uploaded, all photos replaced, hours and attributes corrected, weekly GBP posts.
- Local SEO — 30 priority keywords (Korean restaurant Coquitlam, Coquitlam Korean food, Korean BBQ Coquitlam etc.). Per-location pages added, bilingual menu content (KO + EN).
- Reviews — Post-meal QR flow for organic Google review prompts. Tone guide for owner replies.
Results (6 months)
- 4.2× monthly search impressions on Google Business Profile (3-location average)
- "Coquitlam Korean food" → first-page Google ranking
- "Reservations" / "Directions" clicks +3.1×
- Weekend walk-in traffic +38% (stabilized from month 3)
- Google rating 4.7 → 4.9, +182 reviews in 6 months
Lesson
Social-only marketing reaches people who already follow you. To bring in new customers, you need to be discoverable on Google search.
Case 02 — Nail & Beauty Salon (Burnaby)
Beauty · 4-month campaign
Starting state
Nail salon near Burnaby Metrotown. Five years in operation. Spending ~$1,500/month on Meta Ads with unclear ROAS. New bookings had been declining year-over-year. Most visuals were owner phone-camera shots.
Diagnosis
The owner wanted to raise prices, but the brand presentation said "local nail shop", not premium. Ads were running, but copy and visuals weren't justifying premium pricing. Instagram had 6,000 followers but content lacked consistency.
Scope
- Brand repositioning — From "local nail shop" to "premium Korean nail salon." Tone, color, and logo usage guidelines documented.
- Visual system — Nail detail macro shots + salon atmosphere + working process video for Reels. Steady supply of 30 photos + 5 short videos per month.
- Instagram Reels strategy — Trending audio + nail design before-after. 3 posts/week. First-month average reach 8,000 → month 4 average 35,000.
- Ad operations — Meta Ads copy and creative rebuilt. "Free re-do if you don't love it" guarantee. Targeting tightened to location + Korean interest + beauty category.
- Booking page — Mobile booking flow shortened (5 steps → 3).
Results (4 months)
- Monthly new bookings 3.8× (47 → 178)
- Average ticket +28% (premium design add-on attach rate up)
- Meta Ads ROAS 1.4 → 4.2 (stabilized month 3)
- Instagram +11,200 followers in 4 months
- Repeat visit rate +19% (post-booking automated reminder flow added)
Lesson
Before increasing ad spend, check whether your messaging and visuals justify the price point. Same budget, 3× ROAS.
Case 03 — Dental Clinic (Richmond)
Clinic · 5-month campaign
Starting state
Dental practice near Richmond's Chinese community. Operated in English, Chinese, and Korean — but the website was English-only and Google Business Profile was English-centric. Monthly new patient inquiries averaged 12-15, mostly word of mouth. Almost no first-page ranking for "Richmond dentist", "리치몬드 치과", or "列治文牙醫".
Diagnosis
The clinic served multilingual patients but multilingual SEO infrastructure was zero. No trust content meant prospective patients comparing options had nothing to evaluate. The clinic's strengths (experience, facility, multilingual care) weren't visible anywhere.
Scope
- Multilingual website — Korean and Traditional Chinese language pages added. Hreflang, schema, meta correctly configured for all three.
- Trust content — Doctor profiles (credentials, experience, professional photography), 15 procedure pages, 30 patient FAQs — all in three languages.
- Local SEO — 30 priority keywords per language ("Richmond dentist", "리치몬드 치과 추천", "列治文 牙科" etc.). Google Business Profile categories cleaned, 30 facility photos added.
- Reviews — Post-treatment Google review request flow. Replies in patient's language.
- Conversion tracking — Google Ads + GA4 measuring form submits, calls, KakaoTalk, WeChat.
Results (5 months)
- Monthly new inquiries 2.6× (14 → 36)
- GBP search impressions +340%
- "Richmond dentist" first-page, "리치몬드 치과" #2, "列治文牙醫" #3
- Chinese / Korean patient share 22% → 41%
- +74 Google reviews across all three languages
Lesson
Vancouver / Metro Vancouver isn't a single-language market. A multilingual practice without multilingual SEO is leaving the entire other-language market on the table.
Common principles
Three different industries, same approach.
- Diagnose before spending — Before raising ad budget or producing more content, find where the leak actually is.
- Visuals are part of marketing — Photos done in isolation from SEO are weak; designed together they multiply.
- Monthly measurement and adjustment — No 6-month lockups. Look at data monthly, adjust the next 30 days.
- Multilingual is mandatory, not optional — Vancouver is three markets stacked into one geography.